“There is no vow like chanting the holy name, no knowledge superior to it, no meditation which comes anywhere near it, and it gives the highest result. No penance is equal to it, and nothing is as potent or powerful as the holy name.
Chanting is the greatest act of piety, and the supreme refuge. Even the words of the Vedas do not possess sufficient power to describe the magnitude. Chanting is the highest at to liberation, peace and eternal life. It is the pinnacle of devotion, the heart’s joyous proclivity, and attraction and the best form of remembrance of the Supreme Lord. The holy name has appeared sole for the benefit of the living entities as their lord and master, their supreme worshipable object, and their spiritual guide and mentor.”